In an era defined by digital transformation and constant change, few leaders embody reinvention as boldly and purposefully as Sara Abdul Samad, Founder and CEO of RTS (Reinvent. Transform. Sustain).

Her vision bridges the world of data, sustainability, and artificial intelligence, creating pathways for organizations to evolve intelligently and responsibly.

At the AI in Dubai Conference 2026, Sara brings with her a rare blend of technical expertise, strategic insight, and human-centered leadership.

Alongside her leadership at RTS, Sara also serves as Managing Partner at IPCL, a UK-based consultancy specializing in data management and licensing for stock exchanges, data vendors, asset managers, and global financial institutions.

Her extensive experience includes serving as Director of Data Services at Boursa Kuwait, where she led initiatives to enhance data strategy and value creation across financial markets.

With an Executive MBA from the American University of Beirut, a Chartered Financial Analyst (CFA®) designation, and a Data Science certificate from Harvard University, she stands as a model of continuous learning and excellence.

“Artificial intelligence is not just about faster decision, it’s about smarter, fairer, and more sustainable ones,” Sara says.

Dr. Hikmat Beaini, President of the AI in Dubai Conference, adds:

“Sara Abdul Samad represents a generation of AI leaders who merge data with conscience and innovation with empathy. Her presence at AI in Dubai reflects the spirit of our conference, where intelligence, purpose, and progress move forward together.”