AI in Dubai Conference

Hatem Sallam.


Hatem is currently the founder and CEO of EduSofx. EduSofx engages with large customers or directly in a B2C fashion to offer transformational ways of Education using technology. This ranges from Learning Co-Pilot and AI Tutoring solutions for K12 and Academia to Nano University degree offered in Hybrid Mode.


With more than 27 years of experience, and a master’s degree in Organization Consultancy from Hult (Ashridge) in UK, Hatem is an impact driven leader who developed a proven track record of Leading transformational projects that changes peoples’ life.


As a member of Global Alliance team for MBRGI Digital School in UAE serving 100K students in 9 countries and aiming to reach 1M in 3 years’ time.


Hatem Led the Education Transformation efforts in EMEA large customers for Microsoft as a Principal Transformation Architect/Consultant.


Before Microsoft, Hatem served as a Partner and Chief Growth Officer in (2018 to 2021, During this assignment, Hatem drove the growth strategy for this online platform that has more than 2.2 million visitors and 3 million visits during 2018 which was its first year of operation. In 2021, it almost tripled in terms of visits. 1M learning experiences were achieved on the platform and the company is a well-established video-based learning platform serving the Arabs needs around the globe with more than 15,000 high quality video-based learning experiences now.


Before Hatem held many executive positions like the Chief Technology and Transformation Officer for the largest K-12 school chain globally GEMS Education. With many transformation projects in the K-12 learning business model. As well as the CEO for ITWORX Education where the company reached to 6 million learners on its platform. Hatem held management and technical position for Microsoft, IBM for almost 9 years in Egypt and Gulf Area.


Hatem’s work in the Education and learning spaces impacted some deprived groups like Syrian refugees in Lebanon and Turkey as well as low-income families in east Africa. Hatem helped many nation-wide education transformation projects (e.g., BSF in UK in Durham and Kent, National projects for Education in Qatar, UAE, KSA, and Egypt)


Hatem’s sharply focusing on the opportunities to nurture people’s capabilities. Driving Impact in all fields is the main motivation.


Hatem’s most important role is inspiring his three boys (25,21,10 years old) to be the best versions of themselves and find true meaning for life.